A watch tells more than just the time of day - it expresses the taste and personality of its wearer. PRIM custom watches offers its customers the opportunity to express themselves uniquely with a luxurious, customizable watch that allows an entirely new standard in time keeping.
Headquartered in the Czech Republic, PRIM has created unique, custom-made watches since 1949. Our watches are well known for quality, craftsmanship and precision, and can be designed with customer input. Using PRIM’s interactive tools, every element of our custom watches can be designed, from custom dial to case color, material, and style, engraving design, and even the selection of watch hands. Alternatively, PRIM offers an existing watch collection, with a wide range of elegant selections. Each watch within these collections can also be customized.
Whether customers choose a watch designed individually, as a piece of family heritage, for business, sport, or as a trophy or gift, they'll find all PRIM custom watches feature beautiful, one of a kind artisanship, combining the best of old world watch making craftsmanship with today's technology - creating a completely one-of-a-kind work of art. PRIM provides an exceptional experience that allows each customer to fully realize the watch of their dreams.
PRIM customers are an integral part of the design process, communicating with the watch makers to create a custom watch that doesn't just tell the time, but serves as a piece of fine art. PRIM is one of a select few companies world wide creating custom, luxury watches and utilizing our own watch movements, both mechanical and automatic. We produce just a limited number of luxury watches for a world wide, high-end market.
PRIM offers a wide variety of fine materials to choose from when selecting or designing a watch. From stainless steel or platinum, to white, yellow or red gold, and even the resilient, rare Damascus steel, once used to forge swords in the Middle Ages. And our hand crafted watch movements are based on the tradition of old world craftsmanship that dates back to the Prague Astronomical Clock, created in 1410 and still telling time works with its original watch movements. And each of PRIM’s two hundred or more movement parts are made on site.
After all, PRIM is devoted to creating the highest quality, eminently reliable and durable watches exuding luxury and sophistication. Precision, Reliability, Individuality – all Matchless. PRIM custom watches are precisely extraordinary.
*PRIM manufactures luxurious custom-made watches
*Create your own watch or choose from one of PRIM’s exceptional collections
*PRIM timepieces make an excellent one-of-a-kind gift