PRIM is one of the few companies in the world that allows customers to create their own custom watches, utilizing the best of the old world watch-making craft, while providing today's cutting-edge technology.
Use our interactive web tools and see for yourself - every custom watch element can be designed to create a one of a kind classic watch that's truly a work of art.
From custom dial to back cover, case material, engraving design, crown initials, and even watch hands, we provide an exceptional experience. You'll receive the freedom to choose, design, and create the watch of your dreams and display your own unique creativity.
We offer a wide variety of fine crafting materials to choose from - stainless steel or platinum, white, yellow or red gold, and even the resilient, rare Damascus steel, once used to forge swords in the Middle Ages, now by only a few manufacturers in the world. If a customer makes a special request, PRIM can create a watch out of virtually any material.
Our customers are an integral part of the design process, communicating with watch-makers to create a custom watch that doesn't just tell the time - it's a work of fine art. PRIM is one of a select few companies world-wide creating custom, high-end watches.
and utilizing their own watch movements, both mechanical and automatic. Each of our 200 or more movement parts are made on-site. And our hand-crafted watch movements are based on the tradition of old world craftsmanship that dates back to the Prague Astronomical Clock, created in 1410 and still telling time.
Optionally, rather than create a custom timepiece, some customers chose a classic watch from one of PRIM's existing luxury collections. Either way, our professional consultants make customer satisfaction a certainty.