PRIM's watch making philosophy is that a timepiece tells more than just the time of day ‑ it also expresses the taste and personality of its wearer. We offer our customers a classic watch, and the opportunity to express themselves uniquely with a luxurious, customizable watch that allows an entirely new standard in time keeping.
PRIM began in 1949, and follows in a tradition of expertly made European watches. We offer the best in technology with its state-of-the-art movements contained inside materials ranging from stainless steel to gold, Platinum, or the rare Damascus steel once used to forge swords, and now utilized by only four companies in the world including PRIM.
PRIM's classic watch movements are created on-site in our Czech Republic factory. The fine craftsmanship history of European watches is strong in the Czech Republic, dating back to the Prague Astronomical Clock, created in 1410. Our watches take on that tradition, offering customized timepieces made by professional watchmakers. The combination of history, technology, and unique craftsmanship makes us different from corporate peers as does our strong dedication to personalized service. Whether working with interactive tools online or in person, we pride ourselves on working individually with customers. We also offer a certificate showing the personnel who worked on your watch, as well as a 2-year, worldwide warranty on all Quartz watches, a 3-year warranty on all automatic watches.
PRIM's individualized craftsmanship allows customers the freedom to select or alter all aspects of their watches. Our renowned skills create a special product that many give as a personalized gift. In fact, in many countries, receiving a PRIM watch is an acknowledgment of adulthood following high school or college graduation.
Tradition, quality, technology and freedom of choice ‑ these are the key aspects of PRIM's philosophy.