PRIM's company philosophy focuses on the creation of unique classic watches. We are proud of our tradition of producing high-quality custom watches.
PRIM does not try to compete with world-famous watch brands and their vast production plans. Instead, we focus on creating the best possible personalized experience for our customers, including detailed e-mail correspondence, video-conferencing and personal on-site meetings.
PRIM understands time matters, and our customers need their attention without necessarily seeking one-on-one personal interaction. Our services have evolved from conducting all customer interactions in person, to replicating this personalized service through online and high tech resources and technology.
Adjusting our responses to any schedule, PRIM allows customers to discuss their opinions, needs, and both custom watch and classic watch creation style via the Internet.
We have developed a unique interactive tool that allows our customers to create and design their own luxury custom watch in the comfort of their own home or office, at any time of day or night. PRIM also offers the option to meet in person for those customers who still prefer to discuss the design process this way. And for customers designing a large series of watches, we provide personalized service every time to assure you that every detail of the production is addressed.
Lastly, PRIM even provides the option for customers to watch the creation of their watches on video, through a video document of the process delivered along with their finished timepiece.
One note: We recognize that some may prefer to purchase a watch immediately at a jewelry store. Our watches aren't represented in this fashion. Rather, PRIM is proud of our specialized customer service and the luxury of allowing customers to create custom watches. Purchasing online is safe, efficient and allows both our customers and our company this unique freedom.